Vietnam’s building-material market combines strong demand from housing, hospitality, industrial and infrastructure projects with cautious procurement, volatile input costs and a higher threshold for technical evidence. Developers increasingly compare lifecycle value, energy performance and delivery responsibility—not price alone.
FOUNDING 10 / 10
INDUSTRY PERSPECTIVE
Nguyen Thu Hang
Executive Director & Chief Executive Officer
Vinhomes
Integrated urban development
Building at city scale without losing the resident.
A focused industry perspective on integrated megaprojects, operational discipline and what large urban developments must deliver after the sales launch.
A market moving from price
toward proof.
The next phase will favour products with energy labels, carbon and material data, climate-tested performance, traceable quality control and a credible Vietnam after-sales system. Green materials are moving from optional positioning toward a measurable procurement requirement.
Megaprojects create repeatable demand across bathrooms, kitchens, doors, facade, public-space materials and smart homes.
Scale magnifies inconsistent quality, weak warranties and the absence of local resident-facing service.
Two issues worth
working through.
The one-building pilot
Test installation productivity, defects, resident feedback and after-sales response before portfolio expansion.
Resident-facing after-sales
Create a Vietnam warranty centre, spare-parts stock and measurable response/resolution service levels.
Work, role and contribution.
Vinhomes identifies Nguyen Thu Hang as Executive Director and CEO in its 2025 corporate presentation.
The company describes a development progression from central mixed-use buildings to large townships and integrated megacities.
Vinhomes and CapitaLand Development announced a strategic collaboration in May 2025.
Scale with accountability
Township operations
Partnership governance
Resident experience
Questions designed
to reveal the work.
When does scale become an advantage rather than a risk?
Scale is valuable when infrastructure, amenities and operations are planned as one system. The critical test is not the launch size; it is whether the place continues to work for residents as occupancy grows.
What should an overseas supplier understand first?
A large developer is not buying an isolated product. It is buying documented performance, repeatable quality, site coordination and after-sales ownership across a complex delivery programme.
How do partnerships remain useful?
A partnership needs a clear division of capability, decision rights and evidence. Reputation opens the meeting, but aligned execution keeps the relationship credible.
What is the next urban-development question?
Vietnam’s next phase will ask how large communities can combine mobility, services, green space and a stronger everyday identity—not merely more floor area.