PEOPLE
Identifiable and permission-aware.
The operating rules used for interviews, introductions, research, field programmes and client projects.
Propose a cooperation brief
Identifiable and permission-aware.
Claims checked to the practical extent.
Scope and decisions preserved.
Commercial relationships disclosed.
Every meeting, introduction and assignment begins with a specific question or outcome.
Identity, company role, product facts and obvious capability claims are checked against available evidence.
Fees, related brands, referral interests and limitations are stated before they can affect judgement.
Next steps, evidence requests, responsibilities and no-action decisions are documented.
Names, images, quotations, project data and outcomes are published only within approved limits.
Purpose
Verification
Disclosure
Action
Record